The push for bicycle use is gaining global relevance not just as a leisure activity, but as a solution to a range of problems like pollution, congestion, rising gas prices and issues surrounding community health. In urban areas around the world, advocacy groups are staking a claim for bicycles and educating the public about the benefits of Biking as a means of transport, fitness and fun.
Promoting bicycle use also means enabling it; local governments are being tasked to improve infrastructure to create more convenient and safer routes as well as incentives for biking. City initiatives like Bike to Work Day and other bike share projects are promoting public awareness of the positive impact of biking on health, wellbeing and the environment.
This competition calls for a biking accessory or add-on for existing bikes that would improve the bicycling experience and encourage more people to make biking their primary means of transport – more convenient, more enjoyable, safer and more integrated into daily lifestyles – whether it's for commuting, working, shopping, transporting, leisure or all of the above. In your description, you should define the user scenario and design problem that your design attempts to solve.
You cannot enter any design that already exists on the market or has been put into commercial production, or that you do not own the rights to.