Ad for Portland Bike shop

Here's Copenhagenize on the ad:

...we are presented with a character, the motorist, and he is a bit of a cliché. A stressed, irritable office jock.

He contrasts well with the cyclist on the bridge, sure, but this advert draws a line in the sand between 'them' - the motorists, and 'us' - the cyclists. The cyclist on the bridge pities the motorists with a shake of the head. She has seen the light and the motorist is a fool for being blind to it.

It's a little too self-righteous and I would understand it if many motorists would felt alienated and mocked...

Copenhagen cyclists don't have to deal with gasoholic rage, the way we still do. Bikes are a fact of life in Denmark; nobody thinks of them as adult toys. We've still got truck jockey's who are outraged by the very thought of sharing any part of "their" road with a bike.

Better not to feed the beast.