When LVMH MOET HENNESSY LOUIS VUITTON sponsored a BIKE IN STYLE Challenge Fashion Institute of Technology student Jessica Velasquez won first prize--and $5,000--for this design.
I'd say she earned it. Apparently LVMH agrees. Their prototypes will be unveiled this summer. Attention Copenhagen Cycle Chic.
Cycling accessories like these, that are both attractive and ergonomic, could begin to vanquish the spandex-clad herds and make the bicycle a more natural part of city life.
It looks really cool and practical - but it is likely to have a euro-boutique price!
ReplyDeleteThat would leave them wide open for knockoffs.
ReplyDelete